In essence, a Linkedin company page helps you get found, gets clicks from your employees profiles, make a great professional impression, and stand out. It tends to rank highly in search results and you will get clicks on your website.

Hsui-Fen Lin and Erica worked together to improve her Linkedin profile —and through the influence of job titles and keywords, she was found by her future employer.

I flew to the heart of social media, the United States, where I attended the largest global social media marketing event in March 2015 in San Diego. This was an eye-opener and I realized immediately that CEOs, mid-size SME, organizations and universities are not strategically using Linkedin to its fullest potential in Switzerland.