{"id":297,"date":"2020-05-22T13:55:23","date_gmt":"2020-05-22T11:55:23","guid":{"rendered":"https:\/\/erica-kessler.com\/?page_id=297"},"modified":"2026-03-06T14:48:15","modified_gmt":"2026-03-06T13:48:15","slug":"speaking","status":"publish","type":"page","link":"https:\/\/erica-kessler.com\/de\/speaking\/","title":{"rendered":"Referate"},"content":{"rendered":"<figure itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/erica-kessler.com\/wp-content\/uploads\/2024\/08\/Referat-bei-der-Universitat-Luzern-Career-Day-Erica-Kessler-Linkedin-Referentin.jpg\" alt=\"Referat bei der Universit\u00e4t Luzern Career Day Erica Kessler Linkedin Referentin\" height=\"1000\" width=\"1362\" title=\"Referat bei der Universit\u00e4t Luzern Career Day Erica Kessler Linkedin Referentin\" onerror=\"this.style.display='none'\" loading=\"lazy\" \/>\n\t<\/figure>\n<h3>\n\t\t\tErica Kessler &#8211; Linkedin Speaker and Guest Lecturer since 2015\t<\/h3>\n<h3>\n\t\t\tI&#8217;m an inspiring Swiss entrepreneur with a global network. I share my powerful energy, connect with the audience and inspire so that the audience takes immediate action. I share the latest trends, best practices, tips and tricks about Linkedin and social media marketing.\t<\/h3>\n\t<p>I only used Facebook but rarely shared anything-but then I began using Linkedin, added connections from people I knew in person and began sharing my social media stories both online and offline.<\/p>\n<p>Im M\u00e4rz 2015 nahm ich an der Social Media Marketing World in San Diego teil und kn\u00fcpfte pers\u00f6nliche Kontakte zu Branchenf\u00fchrern und meinen Social-Media-Leaders. Das hat mich so begeistert, dass ich ein paar Monate sp\u00e4ter zur\u00fcckkam, um alles \u00fcber Linkedin-Marketing zu lernen und mein Wissen auch in meiner Heimatstadt in der Schweiz zum Tragen zu bringen.<\/p>\n\t<p>Ich begann an Start-up-Events Pr\u00e4sentationen zu halten und wurde schliesslich als Gastrednerin an die Universit\u00e4t Z\u00fcrich, Universit\u00e4t Luzern, Universit\u00e4t St. Gallen und die Universit\u00e4t der Nordschweiz eingeladen.<\/p>\n<p>Ich habe auch mit mehr als 200 Mitarbeitern in Organisationen, Personalabteilungen und Headhuntern \u00fcber Linkedin-Marketing gesprochen und dar\u00fcber, wie man Talente anzieht, w\u00e4hrend ich CEOs, Teams, Organisationen, mittelst\u00e4ndische KMUs und NGOs dabei unterst\u00fctze, sich als F\u00fchrungskr\u00e4fte auf LinkedIn zu positionieren und online Kunden zu gewinnen. Um einige zu nennen: Swisscom (Schweiz) AG, Hilti (Schweiz) AG, Holcim Ltd., Pilatus Aircraft Ltd.<\/p>\n<p><strong>Mein Ziel ist es, Menschen, die Linkedin untersch\u00e4tzen, dazu zu inspirieren, ihre Karriere, ihr Gesch\u00e4ft und ihr Leben mit Linkedin-Marketing zu befl\u00fcgeln.<\/strong><\/p>\n<p>I&#8217;m also focused on building bridges between Switzerland and the United States. It&#8217;s my purpose to expand my insight globally by sharing my experiences on stage.<\/p>\n<figure itemscope itemtype=\"https:\/\/schema.org\/ImageObject\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/erica-kessler.com\/wp-content\/uploads\/2024\/08\/Referat-bei-der-Universitat-Luzern-Career-Day-Erica-Kessler-Linkedin-Referentin-seit-2015.jpg\" alt=\"Referat bei der Universit\u00e4t Luzern Career Day Erica Kessler Linkedin Referentin seit 2015\" height=\"1000\" width=\"1500\" title=\"Referat bei der Universit\u00e4t Luzern Career Day Erica Kessler Linkedin Referentin seit 2015\" onerror=\"this.style.display='none'\" loading=\"lazy\" \/>\n\t<\/figure>\n\t<p>I&#8217;m a native of Zurich, Switzerland, and I founded Social Media Leaders GmbH. It&#8217;s my passion to inspire and educate individuals, teams, organizations and universities to shine globally as leaders since 2015.<\/p>\n<p>I&#8217;m also a speaker that shares inspirational talks, educational presentations and motivates audiences to act immediately on what they&#8217;ve learned.<\/p>\n\t\t\t<a href=\"https:\/\/erica-kessler.com\/de\/contact\/\"  target=\"_self\">\n\t\t\t\t\t\t\tKontaktieren Sie mich, um Ihre Bed\u00fcrfnisse zu besprechen\n\t\t\t\t\t<\/a>\n<h3>\n\t\t\tMeine Themen\t<\/h3>\n\t<h3>Massgeschneiderte Referate, die Ihr Publikum motivieren und Sie beim Erreichen Ihrer Ziele unterst\u00fctzen.<\/h3>\n\t\t<h3>In-House<\/h3>\t\t\t\n\t\t\t\t<p>Motivierende Reden, wie:<\/p>\n<ul>\n<li>Personal-Brand st\u00e4rken<\/li>\n<li>Arbeitergebermarke<\/li>\n<li>Influencer oder Employee-Advocacy-Programm<\/li>\n<li>Talente anziehen<\/li>\n<li>Modern selling<\/li>\n<li>Content-Marketing<\/li>\n<li>Ein auf Ihre Bed\u00fcrfnisse abgestimmtes spezifisches Thema definieren\u00a0<\/li>\n<\/ul>\n\t\t<h3>\u00d6ffentlichkeit<\/h3>\t\t\t\n\t\t\t\t<p>Motivierende Reden, wie:<\/p>\n<ul>\n<li>Personal-Branding<\/li>\n<li>Arbeitgebermarke<\/li>\n<li>Thought Leadership<\/li>\n<li>Modern-Selling<\/li>\n<li>Content-Marketing\u00a0<\/li>\n<li>Community-Management<\/li>\n<li>Globales Netzwerken<\/li>\n<li>Ein auf Ihre Bed\u00fcrfnisse abgestimmtes spezifisches Thema definieren\u00a0<\/li>\n<\/ul>\n\t\t<h3>Universit\u00e4ten<\/h3>\t\t\t\n\t\t\t\t<p>Ich erl\u00e4utere, wie Studierende:<\/p>\n<ul>\n<li>sich positionieren k\u00f6nnen<\/li>\n<li>sich f\u00fcr zuk\u00fcnftige Arbeitgeber auf sich aufmerksam machen k\u00f6nnen<\/li>\n<li>ein globales Netzwerk aufbauen k\u00f6nnen<\/li>\n<li>mit Taktiken beim Traumjob landen k\u00f6nnen<\/li>\n<li>die Sichtbarkeit steigern k\u00f6nnen<\/li>\n<li>Ein auf Ihre Bed\u00fcrfnisse abgestimmtes spezifisches Thema definieren<\/li>\n<\/ul>\n\t\t\t<a href=\"https:\/\/erica-kessler.com\/de\/contact\/\"  target=\"_self\">\n\t\t\t\t\t\t\tKontaktieren Sie mich, um Ihre Bed\u00fcrfnisse zu besprechen\n\t\t\t\t\t<\/a>\n<h3>\n\t\t\tSpeaking Engagements in 2026\t<\/h3>\n\t<h3><strong>University of Zurich &#8211; UZH Career Services<\/strong><\/h3>\n<ul>\n<li>Guest Speech &#8220;Linkedin advanced &#8211; network, engage, leave a lasting impression&#8221;<\/li>\n<li>Guest Speech &#8220;Linkedin: vernetzen, engagieren, einen bleibenden Eindruck hinterlassen&#8221;<\/li>\n<li>Guest Speech at the Long Nights of Careers&#8221;Stand out and attract recruiters with your Linkedin presence. Just wow!&#8221;<\/li>\n<\/ul>\n<h3>\n\t\t\tWas meine zufriedenen Kunden sagen\t<\/h3>\n\t\t\t\t\t\t\t\t<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/erica-kessler.com\/wp-content\/uploads\/2020\/12\/University-of-Zurich-Career-Services-300x144.png\" alt=\"\" width=\"300\" height=\"144\" \/>Social networks are important instruments for career engagement and career planning, therefore we are very happy to have Erica as our powerful and inspiring expert for Linkedin. In her workshops she empowers the students to use the potential of professional social networks. She encourages not only by demonstrating the various Linkedin functionalities and explaining the strategies how to use Linkedin for career search strategies, but also by offering the students to connect with her after setting up a profile. The students who do so receive a personal feedback, a special gift we think. That will be the reason why Erica&#8217;s workshops are fully booked every time with enthusiastic feedback.<\/p>\n\t\t\t\t\t\t\t\t\t<h3>Career Services der Universit\u00e4t Z\u00fcrich<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<h4>Roger Gfr\u00f6rer, Dr. oec. publ. | Leiter Career Services<\/h4>\n\t\t\t\t\t\t\t\t<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/erica-kessler.com\/wp-content\/uploads\/2023\/09\/UNILU_Schriftzug_Standard_schwarz_DE-300x86.jpg\" alt=\"\" width=\"300\" height=\"86\" \/>We strive to provide our law students with an early introduction to the LinkedIn world in order to give them the opportunity to start planning their careers during their studies. In the context of two workshops within our Development Program &#8220;primius&#8221; as well as in the context of our Career Event, Erica Kessler conveyed in a competent and professional way how to build a convincing LinkedIn presence, how to expand the personal network and how to use LinkedIn in a targeted way. In this way, she laid a valuable foundation for our students to get off to an optimal start in the professional world.<\/p>\n\t\t\t\t\t\t\t\t\t<h3>University of Lucerne<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<h4>Sandra M\u00f6stl | Project Manager &#8220;Karriere Jus&#8221;<\/h4>\n\t<!-- \/.pp-testimonials -->\n\n<div class=\"shariff shariff-align-left shariff-widget-align-left\"><ul class=\"shariff-buttons theme-default orientation-horizontal buttonsize-medium\"><li class=\"shariff-button linkedin shariff-nocustomcolor\" style=\"background-color:#1488bf\"><a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https%3A%2F%2Ferica-kessler.com%2Fde%2Fspeaking%2F\" title=\"Share on LinkedIn\" aria-label=\"Share on LinkedIn\" role=\"button\" rel=\"noopener nofollow\" class=\"shariff-link\" style=\"; background-color:#0077b5; color:#fff\" target=\"_blank\"><span class=\"shariff-icon\" style=\"\"><svg width=\"32px\" height=\"20px\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 27 32\"><path fill=\"#0077b5\" d=\"M6.2 11.2v17.7h-5.9v-17.7h5.9zM6.6 5.7q0 1.3-0.9 2.2t-2.4 0.9h0q-1.5 0-2.4-0.9t-0.9-2.2 0.9-2.2 2.4-0.9 2.4 0.9 0.9 2.2zM27.4 18.7v10.1h-5.9v-9.5q0-1.9-0.7-2.9t-2.3-1.1q-1.1 0-1.9 0.6t-1.2 1.5q-0.2 0.5-0.2 1.4v9.9h-5.9q0-7.1 0-11.6t0-5.3l0-0.9h5.9v2.6h0q0.4-0.6 0.7-1t1-0.9 1.6-0.8 2-0.3q3 0 4.9 2t1.9 6z\"\/><\/svg><\/span><span class=\"shariff-text\">share<\/span>&nbsp;<\/a><\/li><\/ul><\/div>","protected":false},"excerpt":{"rendered":"<p>Erica Kessler &#8211; Linkedin Speaker and Guest Lecturer since 2015 I&#8217;m an inspiring Swiss entrepreneur with a global network. I share my powerful energy, connect with the audience and inspire so that the audience takes immediate action. I share the latest trends, best practices, tips and tricks about Linkedin and social media marketing. I only&hellip;<\/p>","protected":false},"author":2,"featured_media":1997,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-297","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Speaking - Erica Kessler Speaking Referate<\/title>\n<meta name=\"description\" content=\"Customized speech to inspire your audience and support your goals. 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