Posts by Erica Kessler
How a Linkedin influencer program leads to business success
With employee advocacy, companies can achieve measurable results by influencing and getting reach globally – through the development of trusting employees and appropriate marketing and networking strategies. How can the right target audience be influenced? Implementing a strategy, empowering, training and educating the CEO, executives and your employees is what leads to success.
Read MoreHow to make a powerful first impression on Linkedin mobile
You have just five seconds to position yourself as an expert with your Linkedin profile. When people find you on Linkedin mobile, they will only see your profile picture and headline.
Read MorePersonal Branding is part of the CEO job
Personal Branding is part of the CEO job. Today digital branding and social media marketing is part of the job. Every CEO needs a strategic and authentic Linkedin presence. In doing so, CEOs are signaling that they are open to conversations on social media. They are also showing that using digital marketing for their important messages is important.
Read MoreStand Out with These 5 Linkedin Actions
Being active and engaging on Linkedin is where the magic really happens—and helps attract more favorable interest to your Linkedin profile or business and strengthen your personal brand.
Read MoreHow Hsiu-Fen Lin Was Found By Her Future Employer on Linkedin. Client Job Seeker Success Story
Hsui-Fen Lin and Erica worked together to improve her Linkedin profile —and through the influence of job titles and keywords, she was found by her future employer.
Read More5 Reasons Why a Linkedin Company Page Helps Organizations
In essence, a Linkedin company page helps you get found, gets clicks from your employees profiles, make a great professional impression, and stand out. It tends to rank highly in search results and you will get clicks on your website.
Read MoreMy exciting journey to the six year anniversary. A highlight was visiting the Linkedin headquarters in San Francisco.
I flew to the heart of social media, the United States, where I attended the largest global social media marketing event in March 2015 in San Diego. This was an eye-opener and I realized immediately that CEOs, mid-size SME, organizations and universities are not strategically using Linkedin to its fullest potential in Switzerland.
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